Working with Ryan and Sara's team feels like having a director-level ad team in-house. They've optimized our Google and Bing campaigns across 12 countries. 4+ years and counting.
Paid media + strategic consulting
A different kind
of momentum.
Paid media, creative and hands-on expertise
to grow your business.
DTCLocal servicesB2BAgency partners
Selected clients · past & present
In good company.
Paid advertising and creative.
A selection of brands we've worked with.
Built for the channels that matter.
- Meta Ads
- Google Ads
- TikTok Ads
- YouTube Ads
- Microsoft Advertising (Bing)
- OpenAI · ChatGPT Ads
- LinkedIn Ads
Platforms we work with. Logos identify the platforms, not a sponsorship or endorsement.
Performance advertising
Paid media is our core. We plan, launch and manage campaigns across social, search and video, with creative testing and budget decisions connected to your business goals.
- Paid social and paid search
- Audience strategy and creative testing
- Campaign pacing and optimization
- Landing-page and funnel optimization
Creative that moves people
An idea is a starting point. We develop hooks, concepts and variations, then use campaign learnings to make the next round more useful.
- UGC and creator-led concepts
- Video, motion and static ad creative
- Creative strategy and iteration
- Human-made and AI-assisted production
Strategic consulting
A second set of experienced eyes on your accounts, your funnel and your next move. Practical recommendations, with the context your team needs to act.
- Paid-media account reviews
- Channel and testing strategy
- Creative and funnel recommendations
- Hands-on support for your team
White-label partnerships
Your brand. Our execution. We work behind the scenes for agencies that need paid-media expertise, extra capacity or help winning the next pitch.
- Campaign management under your brand
- Client communication and reporting
- RFP and pitch-deck support
- Flexible collaboration with your team
AI + workflow optimization
Less repetitive work. More time for useful decisions. We connect AI tools to the day-to-day work of running and improving campaigns.
- Creative analysis and insights
- Reporting and workflow automation
- Forecasting and scenario planning
- AI consulting and implementation
SEO, AEO & AI discovery
Make your expertise easier for people and search systems to understand. Build useful content and a stronger technical foundation for traditional and AI-assisted discovery.
- Search and content foundations
- Clear answers to buyer questions
- Structured content and entity consistency
- AI-search visibility review
Creative with some pull.
Creator-led stories. Product photography. Motion that makes you look twice.
Different formats, built around the idea.
A selection of creative concepts.
12 featured examples shown
Color that catches the eye
Benchmark Abrasives in motion
The right kind of spotlight
The reveal is part of the story
A little joy in motion
Made for the everyday ritual
Pocket-sized impact
Everyday moments. Clear benefits.
Make every word move
Small details. Big presence.
Color with something to say
Creative concepts
A clear direction.
Then acceleration.
Learn the business. Test the possibilities.
Build on what works.
- 01
Learn
Understand your business, your customers and the opportunity.
- 02
Test
Explore audiences, offers and creative to find the strongest signals.
- 03
Accelerate
Put the evidence to work. Refine the creative and focus the investment.
- 04
Scale
Expand what works, with acquisition costs and business goals in view.
About Hyperdrive Lab
Established 2024
Different minds.
Shared momentum.
Founded in 2024.
Built on experience that started long before it.
Co-founders Ryan Sigler and Sara Stuart created Hyperdrive Lab to bring experienced digital marketing specialists closer to the businesses they help grow. Our collective background spans paid media, creative strategy, search, analytics and AI.
From Fortune 500 companies to family-owned local businesses, B2B and SaaS to e-commerce, we adapt the strategy to the business. We manage campaigns, advise in-house teams and work behind the scenes as a white-label partner to other agencies.
The common thread: experienced people who stay hands-on. We ask better questions, test our thinking and turn what we learn into the next move. Our team’s expertise with Triple Whale helps connect campaign decisions with the broader picture of business performance.
The people behind the momentum.
Different specialties. One connected team.
Co-Founder
LinkedIn
Ryan Sigler
Paid media · Growth strategy · Agency partnerships
Ryan connects paid media strategy with the realities of running a business. His background spans paid social, growth marketing and strategic consulting, helping brands and agency partners turn ambitious goals into focused campaigns.
Co-Founder
LinkedIn
Sara Stuart
Paid media · Brand strategy · Creative testing
Sara brings together analytical thinking and a sharp sense of what makes a message resonate. Her experience spans paid marketing, brand messaging and cross-functional strategy, connecting creative decisions with thoughtful testing and the bigger business picture.
Search & AI
LinkedIn
Corey Rose
Paid search · SEO & AEO · AI content systems
Corey brings expertise in paid search, organic discovery and AI-powered content systems. His work connects technical search strategy, information architecture and answer engine optimization to help businesses make their expertise easier to find and understand.
Media & Measurement
LinkedIn
Veronica Nelson
Paid social & search · Creative · Triple Whale
Veronica brings experience across paid social, paid search, creative development and account strategy. Her background spans retail and local services, with a hands-on approach to campaign planning, content and performance analysis—including measurement with Triple Whale.
Built for what works.
Ready for what’s next.
Paid media is at our core. Our expertise also extends to answer engine optimization (AEO) and practical AI: clear, useful content for search and AI discovery, plus workflows that support creative development, analysis and reporting.
Explore our approach to AI & searchWhat our clients say.
The best partnerships feel like part of your team.
Ryan and his team cut our CAC by 41% in the first quarter. Their understanding of B2B funnel dynamics on LinkedIn and Google is unmatched. We've been working together for 5+ years now.
Sara's team turned our Meta campaigns from break-even to 4.2x ROAS. They don't just run ads—they understand our customer psychology and iterate daily. Best decision we made.
Hyperdrive Lab scaled us from 5k to 80k daily active users in 8 months. Their expertise in TikTok and YouTube acquisition for Gen Z is second to none.
We partnered with Hyperdrive Lab for white-label support on a major subscription client pitch. Their RFP response and deck work landed us a $40k/month retainer. Now we lean on them for all paid media.
These aren't junior media buyers. Every person on the Hyperdrive team is director-level or higher. They keep their tools sharp by staying hands-on. It shows in the results.
Verticals we've mastered
Different worlds.
Same growth mindset.
Different audiences. Different buying decisions.
We get into the details that make your business yours.
E-commerce
DTC brands, marketplaces and products people come back for.
Local services
Roofing, real estate, law firms and service businesses.
SaaS & B2B
Lead generation, free trials and considered buying decisions.
- Museums & art centers
- Exhibition discovery, ticket sales and membership growth.
- Subscriptions
- Acquisition built around the value of a longer relationship.
- Travel
- Booking platforms, cruises and multi-market campaigns.
- Mobile apps
- iOS and Android acquisition, activation and retention.
- Finance
- Campaign strategy shaped around your offer and review requirements.
- Health & wellness
- Wellness brands, fitness and health-focused businesses.
Be the answer.
Not just another result.
SEO, AEO and practical AI, built around how people find you.
- Search foundations
- Clear content and a technically sound website.
- Answer engine optimization
- Useful answers. Consistent business information. Expertise people can understand.
- AI that earns its place
- Better creative workflows, reporting and decisions.
Paid ChatGPT campaigns and organic AI-search visibility are separate strategies. Neither guarantees an AI recommendation.
Mission Control
Centers.
Different cities.
One connected team.
Los Angeles
CaliforniaSan Diego
CaliforniaTucson
ArizonaDavenport
IowaNewark
New JerseyNew York
New York
A coast-to-coast perspective. Direct access to the people doing the work.
A few things
you might be wondering.
Can you manage paid ads or advise our in-house team?
Both. We offer hands-on campaign management and strategic consulting. The right mix depends on your team, channels and growth goals.
Do you work with other agencies?
Yes. We support agencies with white-label paid media, campaign management, reporting and pitch support under their own brand.
Is AEO the same thing as advertising in ChatGPT?
No. Answer engine optimization (AEO) focuses on making useful, reliable business information easier to find and understand. ChatGPT Ads are paid placements. Neither paid advertising nor AEO guarantees an organic AI recommendation.
What happens on the strategy call?
The 15-minute consultation is a place to discuss your business, the campaigns or challenges in front of you, and whether Hyperdrive is the right fit. Scope and pricing are discussed around your needs.
Your next move
starts with a
conversation.
Tell us what you're working toward.
Let's figure out the way forward.
15-minute strategy consultation · Opens Calendly